Privacy Policy

1. About directkisanmandi

directkisanmandi is a digital marketplace that connects:

• Farmers
• Individual Customers
• Retailers
• Wholesalers
• Fruit & Vegetable Traders
• Businesses

The Platform only facilitates communication, product listing, booking requests, and auction/bidding (where available). directkisanmandi is not the buyer, seller, owner, transporter, warehouse operator, or commission agent for any agricultural produce.

2. Information We Collect

A. Information You Provide

When creating an account, we may collect:

• Full Name
• Mobile Number
• Email Address (optional)
• Address
• Village
• Taluka
• District
• State
• PIN Code
• Aadhaar (optional where permitted)
• GST Number (Business users)
• Shop/Firm Name
• Bank Details (only if required for future services)
• Profile Photo
• Vehicle Information (if applicable)

B. Farmer Listing Information

Farmers may voluntarily upload:

• Crop Name
• Quantity
• Grade
• Expected Price
• Harvest Date
• Photos
• Videos
• Route Schedule
• Expected Arrival Time
• GPS Location (optional)
• Available Stock

C. Automatically Collected Information

When you use our Platform we may collect:

• Device Information
• Browser Type
• Operating System
• IP Address
• GPS Location (only with permission)
• App Version
• Login Time
• Usage Statistics
• Crash Reports

D. Cookies

We may use cookies and similar technologies to:

• Keep you logged in
• Improve performance
• Remember preferences
• Analyse traffic
• Improve user experience

You may disable cookies from your browser settings.

3. How We Use Your Information

Your information may be used to:

• Create and manage your account.
• Display crop listings.
• Notify nearby customers of farmer arrivals.
• Send booking notifications.
• Enable auction or bidding features.
• Improve platform performance.
• Prevent fraud.
• Verify users.
• Respond to customer support requests.
• Send important service notifications.
• Comply with legal obligations.

4. Location Information

If you allow location access, directkisanmandi may use your location to:

• Show nearby farmers.
• Notify nearby customers.
• Estimate farmer arrival.
• Display route maps.
• Improve local search results.

Location permission can be disabled anytime from your device settings.

5. Communication

We may send:

• OTP Verification
• Booking Updates
• Auction Notifications
• Crop Alerts
• Promotional Messages
• Service Announcements
• SMS
• WhatsApp Notifications
• Email Notifications
• Push Notifications

You may opt out of promotional communications where available.

6. Sharing of Information

We do not sell your personal information.

We may share information only:

• With buyers and sellers involved in a transaction.
• With service providers helping operate the Platform.
• If required by law or government authorities.
• To investigate fraud or illegal activity.
• During business restructuring or merger.

7. Farmer Responsibility

Each farmer is solely responsible for:

• Crop quality
• Freshness
• Quantity
• Packaging
• Weight
• Pricing
• Delivery commitments
• Legal ownership of produce
• Compliance with agricultural laws

Farmers must upload only genuine information.

False information may result in account suspension.

8. Buyer Responsibility

Buyers are responsible for:

• Verifying crop quality before purchase.
• Inspecting produce at pickup or delivery.
• Confirming quantity and weight.
• Negotiating prices directly where applicable.
• Making payments carefully.

9. No Responsibility for Transactions (Important Disclaimer)

directkisanmandi only provides a technology platform to connect farmers and buyers.

directkisanmandi does not guarantee, verify, inspect, certify, or take responsibility for:

• Crop quality
• Freshness
• Taste
• Grade
• Weight
• Quantity
• Market price
• Delivery delays
• Transportation
• Damage during transport
• Payment disputes
• Fraud between users
• Product defects
• Misrepresentation by buyers or sellers
• Auction results
• Failed transactions
• Crop spoilage
• Weather-related losses
• Financial losses
• Business losses
• Profit or income expectations

All purchases and sales are made entirely at the buyer's and seller's own risk.

directkisanmandi acts only as an intermediary platform.

10. Auctions and Bidding

Where auction facilities are available:

• Farmers choose whether to participate.
• Buyers submit bids voluntarily.
• Farmers decide whether to accept or reject any bid.
• directkisanmandi does not guarantee winning bids.
• We are not responsible for cancelled auctions, non-payment, or disputes arising from bids.

11. Payments

If payment services are introduced:

• Payments may be processed through third-party payment gateways.
• directkisanmandi does not store complete debit or credit card information.
• Payment gateway providers maintain their own privacy policies.

Where cash payments or direct transfers occur between users, directkisanmandi is not responsible for any payment disputes.

12. Data Security

We implement commercially reasonable security measures including:

• Secure servers
• Encryption where applicable
• Password protection
• Firewall protection
• Access controls

However, no online system is completely secure, and we cannot guarantee absolute security.

13. Data Retention

We retain information:

• While your account remains active.
• As required by law.
• For fraud prevention.
• For dispute resolution.
• For legal compliance.

You may request deletion of your account, subject to applicable legal requirements.

14. Third-Party Services

Our Platform may integrate with:

• Google Maps
• SMS providers
• Payment gateways
• Analytics providers
• Cloud hosting providers

These services operate under their own privacy policies.

15. Children's Privacy

Our Platform is intended for users aged 18 years or older. We do not knowingly collect personal information from children.

16. Suspension or Termination

directkisanmandi reserves the right to suspend or permanently terminate any account involved in:

• Fraud
• Fake listings
• Misleading information
• Illegal products
• Abuse of other users
• Violation of Platform rules

17. Changes to This Policy

We may update this Privacy Policy from time to time. Updated versions will be published on our website and mobile application with a revised effective date.

Continued use of the Platform after changes constitutes acceptance of the updated Privacy Policy.

18. Contact Us

directkisanmandi

Website: www.directkisanmandi.com

Email: support@directkisanmandi.com

19. Legal Disclaimer

directkisanmandi is only an online technology platform that enables farmers and buyers to connect.

directkisanmandi is not a party to any sale, purchase, transportation, payment, or contractual agreement between users.

Accordingly, directkisanmandi, its owners, directors, employees, affiliates, partners, and agents shall not be liable for any direct, indirect, incidental, consequential, special, punitive, or financial damages, including but not limited to:

• Crop quality disputes
• Pricing disputes
• Delivery failures
• Transport losses
• Crop damage
• Theft
• Fraud
• Payment defaults
• Business interruption
• Loss of profits
• Market fluctuations
• Natural disasters
• User misconduct
• Breach of agreements between users

Users are solely responsible for conducting their own due diligence before entering into any transaction.

By using directkisanmandi, you acknowledge and agree that all transactions are undertaken entirely at your own risk, and you release directkisanmandi from any liability arising out of transactions conducted through the Platform.